Boyner recently renovated its store in İstinyePark Istanbul. Digital merchandising applications, artworks, nail art area, Bubble Tea, Costa Coffee, and the most exclusive selections of world-renowned brands come together at Boyner İstinyePark Istanbul. For the occasion, Boyner Group Chairman Cem Boyner and Boyner Department Store CEO Eren Çamurdan hosted a special event titled ‘Sky Magic’, allowing guests to discover the new store and witness many special and different experiences in a magical environment dominated by thousands of shades and senses of the sky.
Renovated by Toner Architecture, Boyner İstinyePark Istanbul's 6’000m2 of space features the collections of Turkey's and the world's well-known brands. For the occasion, the store presents the works of artists from different fields of art, from ceramics to glass art, sculpture to mural art. Focusing on experience points, Boyner offers many alternatives that will make shopping enjoyable for its visitors at IstinyePark store. ‘Flip Dot Displays’ follows the movements of the person heading towards the store in harmony and activates the scales with sensors. In addition, the 3D futuristic sculpture and digital visuals located at the bottom of the store support this flow.
In the Ala Nail Art area, visitors are offered a special nail care experience, while in another area there is an area where personalized designs can be made with special paints and drawings on fabric. At the ‘Inspiration Wall’, visitors can choose the styles they like through the videos on the screen and get recommendations from the products in the store according to the style they choose. By registering the products they choose with a QR code, they can get support from the sales consultant in finding their products. In addition, the kiosks in the store display the stock status, content, price and reviews of the products to make the lives of the visitors easier. Costa Coffee, the UK's most popular coffee brand, is located in the middle area of the store and welcomes those who want to take a pleasant break from shopping. Bobble Tea, which offers the most fun and colorful version of cold tea, also offers visitors a colorful and delicious experience.
Boyner İstinyePark has many new brands in Women's, Men's, Shoes, Bags, Active, Outdoor, Home and Cosmetics categories, exclusive to this store such as After Label, Le Twins, Cedelar, Urbancode, Pinko, Tombolini, Cacharel, John Richmond, Sseinse, K-Way, Duvetica, Ice Play, Ko Samui Tailors, Hvisk, Saucony, Mizuno, La Sportiva, Thirtytwo, Rab, Peak Performance, Volcom, Monologue, and in the cosmetics category, Atelier Versace and Prada Les Infusions stand out as special brands in Boyner İstinyePark's selection.