• Background: The Folklore Group, which launched in 2018, is a commerce company that aims to empower diverse brands in emerging markets. In 2022, The Folklore Group launched The Folklore Connect to provide software for diverse and sustainable brands to manage and scale their wholesale businesses and retailers with a marketplace to discover and show these brands, which have historically been geographically or racially marginalized from connecting with global retailers.
• Execution: Through The Folklore Connect platform, Nordstrom’s buyers will be better able to identify and engage with wholesale fashion and lifestyle brands founded by Black, Latinx, Asian and other people of colour, as well as brands in emerging markets.Nordstrom will also invite its brand partners to join The Folklore Connect for increased visibility in the industry.
• Impact: Currently, the Connect platform has more than 100 brands including Ashya, Nalebe and Vavvoune.

Photo courtesy of Nordstrom