The Retail Employees' Day is a global initiative open to department stores worldwide organised by IGDS to honor and appreciate sales associates and frontline workers for their exceptional contributions to the retail sector.

Conducted for the second time last year, RED campaigns were a resounding success, generating immediate benefits such as an up-lift in sales of up to 4% the following days, higher employee satisfaction and stronger bonding with colleagues and fellows as well as with the management teams. The festivities were conducted in two phases based on valuable feedback received from members, in order to encourage greater participation and engagement from members across the world. 

RED 2024

  • The proposed dates for celebrating Retail Employees' Day this year are 12th November and 12th December. 
  • A RED Briefing Kit with some easy to implement ideas and logos is available upon request. We encourage you to report to us if you are interested in participating this year. For the briefing kit and more information, please contact Ameya Sharma (ameya.sharma@igds.org). 

Assuming that you conduct RED at your stores, we are delighted to provide a brief summary below of some IGDS companies that actively participated in the past. These examples can serve as a valuable source of inspiration, and we hope that it encourages members to add RED 2024 to their calendars.

RED Report 2023

RED Report 2022