Bloomingdale's announced the launch of the luxury womenswear brand Odd Muse across the Middle East. This exciting partnership marks a significant milestone for Odd Muse, introducing their timeless designs to the Middle Eastern market. Odd Muse, founded by Aimee Smale, is a London-based luxury womenswear label known for its commitment to timeless, versatile garments designed to last. Since its inception in 2020, Odd Muse has delivered collections that exemplify simplicity, elegance, and innovative silhouettes, making it a standout in slow-focused fashion.