Nordstrom is helping everyone go green with a beauty take-back and recycling program launched in partnership with TerraCycle. Dubbed 'BeautyCycle', the program allows customers to bring their empty beauty product packaging to be recycled at any of Nordstrom's full-line stores or Nordstrom Local service hubs in the U.S. Customers can bring empty cosmetic, haircare or skincare packaging regardless of brand or purchase location, including everything from hair spray bottles to lip balm tubes, and more. It is estimated that each year, more than 120bn units of plastic packaging are produced by the beauty industry, but less than nine% gets recycled. With the help of waste management company TerraCycle, Nordstrom aims to take back 100 tons of hard-to-recycle beauty packaging by 2025 to ensure it is disposed of sustainably. Nordstrom will send the recyclable goods to TerraCycle where they are cleaned and separated into metals, glass and plastics. Next, materials are recycled based on the material composition.