Bloomingdale’s is getting ready to unfurl its ‘Wicked Good Holiday’ campaign in partnership with Universal Pictures’ new movie, ‘Wicked,’ the untold story of the witches of Oz. The collaboration, which goes online on Nov. 5 and in-stores on Nov. 7, brings the magic of the holidays to life with a ‘Wicked Good Holiday’ pop-up. The partnership includes an exclusive Aqua collection, an array of products for gifting, immersive in-store experiences, a takeover of the iconic ‘brown bag’ and the 59th Street window unveiling. The magic of ‘Wicked’ will shine through every aspect of the holiday campaign, from the iconic reimagined Santaland, to the lineup of exclusive gifts and products, and the highly anticipated window display. The first instalment of the movie ‘Wicked,’ which is in two-parts, comes out Nov. 22. The second part will be released Nov. 21, 2025.

The carousel space will transport shoppers to Emerald City, with more than 100 exclusive products and 150 participating brands including Béis, Mattel, Volupsa, Stoney Clover Lane, Flamingo Estate, Sydney Evan, La Mer, Furbish and Jonathan Adler, with gifts for home, beauty, ready-to-wear and more, including those licensed and inspired by ‘Wicked’ merchandise. The partnership features Bloomingdale’s biggest Aqua collection ever, created with inspiration by Wicked’s Oscar-nominated costume designer, Paul Tazewell.

The collection will consist of more than 70 items inspired by the film’s main characters, Glinda and Elphaba, spanning women’s and kids’ apparel and accessories, as well as giftable items with popular phrases from ‘Wicked’ in the film’s iconic and pink and green palette. In addition to ‘Wicked’ products, Bloomingdale’s also offers up holiday gifts and stocking stuffers for men, women and kids’ in the areas of home, beauty, ready-to-wear and accessories. To kick off the celebration on Nov. 13, Bloomingdale’s will unveil its holiday window display along Lexington Avenue at the 59th Street flagship.