Evolution in shopping habits, personalised offers in the fast-growing world of e-commerce, the unabated development of artificial intelligence, offering experience at every moment of life and creativity are at the very centre of today. Closely following all these developments, Boyner launched its new influencer platform Inclub by Boyner for a closer and sustainable business model with content producers. Boyner's new influencer platform Inclub turns content creation into an even more enjoyable experience. Implemented with a new generation marketing approach, Boyner's new ‘Inclub’ platform enables content creators to create special collections for themselves on boyner.com.tr and recommend them to their followers, produce content with special campaigns and instantly track their performance. The platform also allows influencers to create their own collections and share them with their followers, while facilitating business processes by taking influencer marketing to a more professional level. Boyner invites all content producers who meet the necessary conditions to become a member of Inclub by Boyner via the application download platform.