Natira Boonsri was elected ‘CEO of the Year in Retail Transformation Excellence’ by the Bangkok Post. With nearly 20 years of experience in the retail industry, Natira has successfully driven the transformation of several key retail spaces to meet modern consumer demands. One of her most notable projects includes the complete transformation to elevate Central Chidlom which opened its doors in 1973 to become truly iconic constant of Thailand’s luxury shopping destination, positioning it as ‘The Store of Bangkok’.

Beyond business, Natira is committed to sustainability and social responsibility. By prioritizing customer needs and leveraging innovation, she ensures that Central Department Store Group remains a leader in the industry. Natira is the CEO of Central and Robinson Department Stores.

Join us in congratulating Natira to this great acknowledgment!