Central Retail Corporation (CRC) has posted record revenue of more than THB 262bn (US$7.77bn) for 2024, a 6% year-on-year increase. Its core profit rose by 9% year-on-year. Key highlights included the transformation of Central Chidlom into ‘The Store of Bangkok’, which sparked the ‘Chidlom Pink’ trend, leading to a post-launch sales increase of more than 60%. Tops supermarket expanded with nine new branches, while GO Wholesale grew rapidly by opening 10 branches within the year. Thai Watsadu strengthened its presence with seven new branches and renovations of four existing stores, bringing the total to 86 branches nationwide. Robinson Lifestyle introduced a new ‘Strip Mall’ model, enhancing shopping convenience and supporting small firms. In Vietnam, continuous expansion efforts resulted in GO! Mall reaching a total of 42 branches, GO! Hypermarket expanded to 41 branches, and Mini go! grew to 14 branches by the end of 2024. Moreover, Rinascente was transformed into a media company, while Odeon Hall was expanded to become Italy’s largest beauty hall. CRC will invest over THB 19bn (US$ 565mn) this year to drive the core business to achieve sustainable growth by expanding and renovating key operations while venturing into new markets to satisfy modern consumer demands. This would include to open four additional branches of GO Wholesale, targeting a total of 14 branches in Thailand by year-end, expanding its Mall & Food network in Vietnam. Additionally, CRC is empowering employee excellence through its HAI (Human Intelligence + Artificial Intelligence) strategy, optimising efficiency and accelerating operations. The omnichannel ecosystem has been developed to create a seamless online and offline shopping experience for customers.