Chanel inaugurated a new shopping address in downtown Montreal, at Holt Renfrew Ogilvy. The two-floor, 310m²-space replaces a smaller boutique in Holt Renfrew, which is currently being overhauled for the debut of Holt Renfrew Ogilvy, scheduled for 2020. The new boutique officially opened in November and houses an assortment of ready-to-wear, handbags, shoes, costume jewellery and eyewear, as well as a selection of watches and fine Jewellery. Chanel equally used the boutique opening to launch its Cruise 2020 collection created by artistic director of fashion collections. Offering an impressive street-front façade, the store was designed by long-time Chanel collaborator architect Peter Marino. True to the brand’s iconic codes, custom fabrics in the House’s emblematic tweeds were created along with silk and wool carpeting, created specifically for the Montreal boutique. 

Textured wall finishes were hand-applied in custom ‘moongold’ and coromandel tones, while black, white, and gold detailing can be found throughout the store playing on the contrast between dark and light. The boutique doubles the space offered at its former location and is accessible via a new street-front presence on rue de la Montagne, and through a main boutique entrance on the first floor of Holt Renfrew Ogilvy. Chanel has been present in Montreal via its partnership with Holt Renfrew since the early '90s. It equally operates standalone boutiques in Toronto and Vancouver, as well as shop-in-shop boutiques at Holt Renfrew in Calgary and Toronto. Holt Renfrew Ogilvy is expected to be complete in spring 2020. Several boutiques have already opened on the main floor, including Bottega Veneta, David Yurman and Prada.