Charlotte Tilbury is set to open a ‘significantly upsized’ flagship store in Covent Garden early next year featuring new services. Opening its doors on 9 January 2025, the new 4,300sq ft (395m2) store promises a ‘fully immersive Charlotte Tilbury experience like never before’, showcasing the brand’s full range of makeup, skincare and fragrance, and will be the brand’s biggest Beauty Wonderland globally. The new flagship is triple the size of the original Charlotte Tilbury store on James Street, which opened in 2015, two years after Charlotte Tilbury launched her eponymous brand.
The new Beauty Wonderland will house Charlotte Tilbury’s world-first Skin Spa, which will debut a premium service menu consisting of four benefit-led, results-driven facial treatments, exclusive to Covent Garden. In store Beauty Experts will also be on hand to help shoppers identify their perfect skincare routine, and the store will also feature the brand’s first Pillow Talk Bar, an immersive play table dedicated to the globally-loved franchise. Charlotte’s Pillow Talk Parlour and Charlotte’s Beauty Boudoir will offer hosting spaces for group masterclasses, influencer and press events, as well as personal celebratory events.