Jelmoli's motto for this year's Chrimas campaign is ‘What a Wonderful Time’. Even if people are facing great challenges, Jelmoli believes in the positive power of traditions that give you stability in these special times. With 1,500 Christmas trees and a festive chalet-style decoration, Jelmoli has brought Christmas in the mountains to Zurich. Festive experiences, inspiring gift ideas and exclusive services are waiting to be discovered and make Christmas shopping even easier. Jelmoli would like to invite everyone to take time out in the Christmas oasis in the main building on Zurich's Bahnhofstrasse and in the newly opened stores in the Circle at Zurich Airport.

The nostalgic Jelmoli Märlitram has always been part of Jelmoli's history. Since 1958, the oldest vehicle of Zurich’s public street car (tram) fleet has been driving through the town during the Advent season, spreading Christmas spirit. While the tram was white at the beginning, it later changed to red and this year for once in Jelmoli's main colour, and also the colour of hope – green.

Jelmoli is partnering this year with the Theodora Foundation, which provides children in hospital and specialised institutions laughter and moments of happiness. The charity product is a Faber Castell pencil box and the entire proceeds collected will be donated to the Theodora Foundation. In addition, Jelmoli will once again participate in Giving Tuesday to send a signal against Black Friday and for conscious consumption. During the three days from Friday, 27 Nov to Sunday, 29 Nov, Jelmoli will donate CHF5 for every purchase of CHF50 or more. These proceeds will also be donated to the Theodora Foundation on Giving Tuesday, December 1, 2020.