The Carousel @ Bloomingdale’s Coachtopia, a playful pop-up that recognizes the circularity-focused Coach subbrand’s vision of a more sustainable future for fashion through products and interactive experiences, opened Thursday at the 59th Street flagship and Bloomingdales.com. The pop-up showcases a selection of innovative Coachtopia bags and accessories, including the Alter/Ego collection, a range of bags crafted with leather scraps left over from the production of iconic Coach styles such as the Tabby, Hampton and Brooklyn bags, that might otherwise have gone to landfill. Those bags achieve a 59-80% carbon footprint reduction, compared to similar styles made with new materials. The shop will also feature the Coachtopia Loop collection, made with at least 98% recycled PET plastic and designed to be recycled multiple times as part of Coachtopia’s closed-loop system.

The physical pop-up takes over The Carousel @ Bloomingdale’s 1,600sq ft (140m²) main floor space, as well as displays in the store’s Lexington Avenue windows for the launch. Throughout four weekends, it will come to life with the help of partners from the Coachtopia community, including DJs, food partners and a Dustbag Print Shop, in which any customer who buys a Coachtopia product will receive a limited-edition Coachtopia dustbag made with 100% recycled materials, which will be screen-printed on site as a gift with purchase. The Carousel @ Bloomingdale’s represents Coachtopia’s first wholesale experience in North America, after selling its products in Selfridges and Zalando in Europe.