A further development of the Steen & Strøm masterplan considers Fashion with the creation of the Contemporary Fashion floor on Level 4, and Modern Classic on Level 3. The recently opened 4th Level features 80 brands, anchoring footfall to the upper levels of the department store.
This enables Steen & Strøm to deliver New Luxury on Level 2 focusing on Footwear and the extension of the Luxury brand mix. Steen & Strøm is currently delivering double digit non like for like sales growth, notably Tax Free sales are +62% year to date.