David Jones celebrated the re-opening of its Beauty Floor at the iconic Bourke Street Flagship, following a $15mn investment. Other features in the revamped beauty floor include make-up applications and private facials by luxury brands including La Prairie, La Mer, Rationale and Chanel. The refreshed Bourke Street Beauty Floor has been designed with specific zones showcasing our offer across luxury skincare, makeup, fragrance and emerging categories such as hair and wellness. The zoning supports a seamless customer journey that inspires and encourages discovery, and the inclusion of an additional seven private beauty rooms on the floor supports their commitment to delivering services and immersive brand experiences, like no other.

New brands include Anastasia Beverly Hills, Dermalogica and Aesop, which will open in October.  Friend of David Jones Eleanor Pendleton hosted a panel featuring four home grown beauty entrepreneurs: Richard Parker, Founder of RATIONALE, Anna Lahey, Founder of Vida Glow and TYPEBEA, Raquel Bouris, Founder and Creative Director of Who Is Elijah, and Rebecca Jefferd, Co-Founder of Ultra Violette, as well as special guest Anastasia Soare, CEO and Founder of Anastasia Beverly Hills.