Los Angeles fashion brand Favorite Daughter has entered the Australian market in an exclusive launch through David Jones. The premium womenswear label was launched in January 2021, and has since reportedly accrued a cult following in the United States, while expanding to two owned retail stores. Launched by Erin and Sara Foster, the brand sells a range of casual and smart casual wear for women, with prices from high double-digits to mid-triple digits.  The exclusive collection for David Jones will feature a curated range of Favorite Daughter’s top styles, including polished blazers and tailored trousers, silk date blouses and shirting, and logo sweaters – the brands strongest category – alongside denimwear.