The re-opening marks a new milestone in its store optimisation and refurbishment journey, following significant investment to reimagine its portfolio. The new store features a revised fit-out alongside an expanded line-up of Australian and international brands and new services across beauty and women's intimates. The new David Jones Burwood store has also introduced new labels including Aje Studio, Assembly Label, Adanola and Mossman, alongside new menswear inclusions from MJ Bale and Hugo Boss. It will also house brand exclusives to David Jones, including Country Road, Saba and Sportscraft. On the ground floor, customers will find new beauty treatment rooms; as well as dedicated bra and prosthesis fittings. To mark the store opening, David Jones will host a VIP shopping night on Wednesday November 6, which will include the appearance of model and friend of the brand, Megan Gale.