As part of Woolworths’ ongoing commitment to sustainability, the initiative will see donated denim collected at designated clothing bins located at Woolworths fashion shop till points in 20 stores nationally. These items will be handed over to Taking Care of Business’ (TCB) Remake programme, where they will be transformed into newly designed products. TCB supports budding seamstresses who are starting up and growing their micro-manufacturing businesses. Reducing waste to landfill and supporting circularity are key components of the company’s Good Business Journey. To kick start the initiative, Woolworths is giving customers with WRewards membership a 20% off voucher for their next RE: Denim purchase with each drop-off. Woolworths’ RE: brand has always been at the forefront of eco-conscious and socially equitable fashion practices.