31 July 2024
The Weekly
England

Dior is opening its annual summer pop-up on Wednesday and marking the Knightsbridge store’s 175th anniversary with 175 numbered, limited-edition bags. They include Miss Dior styles in lime and orange and the Dior Book Tote in orange with a Miss Dior graffiti print. The colorways are worldwide exclusives. As reported, Dior is swinging into Harrods with a collection inspired by ’60s fashion, and women’s sartorial liberation, through the eyes of Maria Grazia Chiuri, artistic director of women’s haute couture, ready-to-wear and accessories collections. The pop-up showcases the fall 2024 collection, including shoes, leather goods, sunglasses, textile accessories and jewellery inspired by Dior’s first ready-to-wear line Miss Dior, designed by Marc Bohan in 1967. T

 

The Dior takeover, which runs until Aug. 25, is a summer tradition and part of a long-standing relationship between the French brand and the Knightsbridge store. Christian Dior and Harrods began working together in 1953, and the brand has staged myriad events and installations at the store over the past seven decades. The pop-ups always land at a time when London is filled with big-spending tourists from the U.S. and the Middle East. The windows feature variations of the Miss Dior bag in a variety of colours — including pink, purple and lime — while the walls are adorned with sculptures featuring the season’s latest bags, including the Lady Dior style, in a similar rainbow of citrus-y brights.