Diversity and inclusion: that's what Jelmoli stands for. Jelmoli should be regarded as a colourful place of diversity where people meet, exchange ideas and get inspired. The ‘Pride Month’ this June at Jelmoli is all about diversity, inclusion and tolerance, just in time for Zurich’s Pride celebration, which will take place from June 18 to 19. On the occasion, the department store is teaming up with cosmetics brand MAC to present the exclusive Jelmoli x MAC Pride Colour Palette and lipstick ‘Proud of My Colours’. Together with Sascha Rijkeboer, columnist and protagonist of ‘Being Sascha’, a Swiss documentary about the life of a young person outside of binary gender assignments, Jelmoli will also present a ‘Genderless Fashion Story’ with labels such as JW Anderson to create genderless and fluid outfits.

In addition, colourful fashion highlights from M Missoni, Sunbunch, Kurt Geiger and many more are waiting to be discovered. Also, in June, Jelmoli is teaming up with the hip Zurich soul cycling studio OPEN RIDE. Customers can expect a variety of benefits, unique POS implementations and a live session in the shop window.