24 September 2024
The Weekly
Switzerland
Globus Assouline X FedererGlobus Assouline X Federer

Globus presents a new visual masterpiece, celebrating the release of the first visual biography of tennis legend Roger Federer, beautifully crafted by Assouline. This biography offers an intimate glimpse into Federer’s life, featuring never-before-seen photos from Roger and his wife Mirka’s private archives, exclusive interviews, and handwritten notes by Federer himself.  Created in collaboration with Assouline, the world’s leading luxury culture brand, the book’s highly anticipated launch was given a center-court debut at Globus. For two weeks, the flagship store on Zurich’s Bahnhofstrasse hosted a striking pop-up dedicated to Assouline X Federer, allowing fans to explore the biography firsthand and offering a chance to win signed tennis balls. In addition, Globus offered not only the Classics Collection edition (CHF135), but also the Ultimate Collection (CHF1,240) and the Limited Signed Ultimate Collection (hand-signed by Roger Federer, CHF2,180), available at Globus Zurich Bahnhofstrasse and online.