Harrods has created new rooms for fabric-focused brands including Brunello Cucinelli, Agnona and Colombo, and has tried to simplify the customer journey, too. The Designer Collection rooms offers a mix of shops-in-shop for bigger luxury brands such as Hermès, Brunello Cucinelli, Ralph Lauren and Yves Salomon and more specialist, niche names. Near the row of shops-in-shop is a room that has the feel of an elegant town square. It’s filled with smaller branded spaces and pavilions for brands including Agnona, Colombo, Eleventy, Sa Su Phi, Nomadissem, Wolk Morais and Johnston’s of Elgin. The newly refurbished space has a mix of wholesale and concession, and Harrods has marked the opening with a host of U.K. exclusives, including Agnona, Colombo, Wolk Morais and Nomadissem.

There is more to come in the new year, with Max Mara and Moncler opening large shops-in-shop near the timeless luxury rooms. In April, the final phase of the Designer Collection rooms will open, themed around prints, dresses and more trend-driven styles. Brands will include Roksanda, La DoubleJ, Missoni, Etro and Erdem. Next fall, Harrods’ Superbrands room, which includes Prada, Gucci, Dior and Loro Piana, will be refurbished. The International Designer rooms, which feature names such as Givenchy, Chloé and Alaïa, will get a facelift in early 2026.