Harrods will offer a series of festive experiences to celebrate the arrival of the Year of the Snake of the Chinese zodiac on Jan. 29. A Chinese design talents-focused pop-up with the Shanghai-based retailer and talent support platform Labelhood will return for the occasion, marking the third instalment of its partnership with Harrods. Running from Jan. 9 to Jan. 21, the pop-up will offer a selection of items fusing traditional elements with modernity from the likes of Uma Wang, Clot, Tangxindan, Samuel Guì Yang and 1300 by Oscar Wang under the theme of ‘Spiritual Homeland.’ Four brands including 8on8, Yirantian, Xu Zhi and Ya Yi will be brought to the pop-up as part of Labelhood‘s commitment to the Shanghai Fashion Designer Association and Visa.

The pop-up will also feature a range of immersive cultural experiences and a photo series by photographer Leslie Zhang, depicting the nostalgia of childhood memories of growing up in China. Harrods also will install festive window displays at its Knightsbridge store featuring emerging Chinese designers.

Additionally, as part of the pop-up, Labelhood will team with Chai Wu, the Chinese dining concept within Harrods, on a festive menu that will feature special dishes such as Lo Mein, tangerine chocolate tartlet, and Tang Hu Lu, a traditional dessert with hawthorn coated in glossy sugar. Doubling down on the special occasion, Harrods will offer two bespoke spring festival hampers, each containing jasmine tea, cocoa-dusted pecans, and a snake biscuit.