Instead of offering deep discounts and bargains during Black Friday, Jelmoli donated CHF 5 to a selected charity partner for every purchase of CHF 50 or more from Friday, November 26 to Sunday, November 28, 2021.

During the busiest time of the year, Jelmoli was setting an example against over consumption and for solidarity and social commitment. The company was very proud to hand over a check of CHF 47'950 to the foundation Züriwerk.

Additionally, Jelmoli is teaming up again this year with the Dolder ice rink to present a magnificently decorated Christmas tree in the middle of the 6,000m² ice skating rink from November 28 to January 23. Even the Jelmoli mascot Moli will venture onto the ice rink for a guest appearance.