With its new private label, the KaDeWe is extending the distinctive feeling of the world-famous food hall right into your own home. The diverse range comprises around 30 products, including chocolates and pastries, fruit bears, fruit spreads, honey, curry spice sauce, coffee, mineral water, olive oil and alcoholic beverages such as crémant, wine, gin and rum. The design of the product packaging, which recently won the 'German Design Award', is inspired by the architecture and history of the KaDeWe and thus creates a timeless appearance with a high recognition value. The KaDeWe's own-brand food and beverages are produced in collaboration with small, partly local producers and selected manufacturers that reflect the high standards of the gourmet floor. The launch will be accompanied by an extensive pop-up area that invites shoppers to discover and shop the private label.