The KaDeWe’s culinary private label, which was recently presented to local journalists during an exclusive press breakfast, has now also won the prestigious 'iF Design Award' in the Brand Identity category, following the 'German Design Award'. The iconic and striking design of the products' label, which was developed in cooperation with the Hamburg-based design bureau Studio Chapeaux, captures the essence of the historic building while embracing modern design. Utilizing the famous KaDeWe façade as a visual anchor creates a cohesive identity across all applications. This thoughtful integration of history and contemporary aesthetics results in a distinctive visual language - as confirmed by the two design award wins.