With this year’s Spring/Summer 2025 campaign, the KaDeWe, Alsterhaus and Oberpollinger are focusing on their respective communities and the special bond that connects them. Under the motto ‘You Belong With Us. Because Without You There Is No Us’, a wide variety of people - whether customers, friends or fans of the house - posed in front of the camera and became part of the campaign. In the campaign photos and videos they present their personalities. And this is precisely where the power of community lies: as unique as each individual is, we are united - at KaDeWe, Oberpollinger and Alsterhaus, unique places of encounter and connection. The community content is complemented by an editorial shoot that showcases highlight pieces from the fields of fashion, beauty and design. The campaign is now visible on all digital channels, in-store, in the Department Stores’ windows and in the printed customer magazine to be released in the next days.