Hyundai Department Store announced on the 12th that it has opened an offline flagship store of its limited edition trading platform ‘Cream (KREAM)’ on 3rd Floor of The Hyundai Seoul in Yeouido, Seoul. This is the third brick-and-mortar store following Jamsil and Sangsu. ‘Cream’ is an online brokerage trading platform that allows customers to buy and sell limited-edition clothing and miscellaneous goods themselves.
In Cream the Hyundai Seoul, the product line-up of Odaka, a brand of Japanese street fashion brand Jian Ye and designers from Isemiyake, will be unveiled for the first time. In addition, cream's popular brand Undermica products will be introduced at all times, and you can try on and purchase products in the fall and winter (FW) seasons such as Polyteru and Safari Spot, which have been sold out every time a new lineup is unveiled. It will also introduce rare brand products such as California General Store and Basket Case.
Fashion trends and transaction rankings can be checked in real time through the LCD screen in the store, and a lucky draw event will also be held to offer limited-edition shoes to customers who purchase the store every month. It will offer up to 30% discount and an additional 10% discount on purchases of two or more for the opening of the store by the 24th. If you purchase more than KRW100,000 (US$72), you will also receive limited edition cream socks.