To promote sustainability in the fashion industry, Liverpool and GoTrendier teamed up to present the first physical circular fashion store in Mexico. This new space is set to change the way we buy and consume fashion, reducing carbon emissions, textile waste and water consumption. The opening of this physical store aims to reduce:

• 1.4 tons of waste
• 1mn liters of water
• 15 tons of carbon emissions

These figures are only from the first weeks of operation and with the more than 800 garments that will be available for sale. Data from EY revealed that, in 2022 alone, 42% of Mexicans showed significant interest in brands whose principles focus on the circular economy. While another 36% moved away from those companies that did not make any contribution to the environment.