Lotte Department Store unveiled the world's first department store of the U.S. sports contemporary brand ‘Sporty & Rich’ on the 5th floor of its Avenuel Jamsil branch. It is the first department store officially reproduced Sport & Rich's New York flagship store aimed at comfort and luxury. ‘Spotty & Rich’ is a brand launched by Emily The brand has attracted attention from high-end editing shops and pop-ups around the world, including flagship stores in New York, USA, and has recently started Oberg, an American fashion creator, in 2014 and started as an online magazine and grew into a fashion brand where wellness, sporty, and luxury coexist, drawing great attention. collaborating with global sports brands Adidas and MLB baseball team LA Dodgers to spread its fame through various collaborators.

Lotte Department Store plans to further strengthen its status as a for-profit shopping town and Lotte Town Jamsil by attracting Sport & Rich's world's first department store to Avenuel Jamsil. In addition to basic items such as sweatshirts, T-shirts, and accessories, it differentiates the variety of colors with premium outerwear and denim. In addition to the women's product line, the company will focus on expanding the customer experience by expanding the product category to men, kids, and cosmetics.