Lotte Department Store reopened the Food Avenue after renovating the basement of its Incheon store. The Food Avenue has significantly expanded its space to 11,500m², more than 2.6x the average 4,300m² of a regular Lotte Department Store food center. It features ‘Lépicerie,’ a premium grocery store, and ‘L VINO,’ a wine library, as well as a space for restaurants called ‘Gourmet Village.’

In Lépicerie, customers choose fresh fruits, vegetables, meats, and fish, which the staff will wash, clean, fry, grill, and package. As a premium grocery store, it also sells home-grown beef produced from a limited number of 450 cows a year. L VINO brings together more than 2,000 wines priced between hundreds and tens of millions of won from around the world in a wine cellar organized by region, variety, and vintage. Gourmet Village is home to 65 renowned food and beverage stores from Korea and abroad, with 22 of them, or a third of the total, opening for the first time in Incheon. Lotte Department Store’s total food sales, including those from food and beverage and fresh food, increased 10% in the first 11 months of 2023 from the same period last year. Food sales have grown at a fast pace of 20% for two straight years in 2021 and 2022, while the department store business sales and operating profit declined by 2% and 31.8% respectively, in the third quarter of 2023.