Louis Vuitton opened a pop-up for men for the first time in de Bijenkorf Amsterdam, which is completely devoted to the new collection ‘Fall in Love’. With its striking architectural structure, the pop-up is the eye-catcher on the ground floor of the store.

The open space is a mix of modular furniture and walls with Damier pattern, a signature motif of the fashion house. Musical instruments and Louis Vuitton neon lighting are reminiscent of a music studio and take visitors back to 1970s New York. The collection exudes those typical 70s vibes due to the colour palette and graphic designs. The collection offers a casual yet elegant style based on a carefully curated selection of ready-to-wear and leather goods that combines savoir-faire and contrasts.