Max Mara opened a new store in Oslo, at the corner of Steen & Strøm Department Store, with a more than 400m² of selling surface, divided into two floors. The floor is mostly made with an Italian exclusive natural stone, ‘Ceppo di Gré’, but in some spaces the brutalist materials are softened throughout by floors of French herringbone parquet in aged, certified and sustainable oak. Individual ‘living areas’ are furnished with iconic pieces from the master of neoplasticism Gerrit Rietveld over CC Tapis rugs and the sofas in a palette of olive green are an invitation to linger. The changing rooms are generous yet intimate spaces with soft furnishings in creamy boucle wool. The new Oslo home of Max Mara is a study in powerfully modern femininity.