At Nordstrom, the online and in-store woman’s apparel brand Universal Standard is launching one of the most comprehensive size ranges from a women’s apparel brand. Nordstrom will introduce a curated assortment of Universal Standard’s staples in sizes 12 through 32 in 20 select locations. When Universal Standard first launched in 2017, cofounder and chief executive officer Polina Veksler traveled the country hosting size-inclusive styling pop-ups in Nordstrom locations, at the time, the only retailer willing to partner with the brand. The brand is now set to launch with other online retailers, including anthropologie.com, macys.com, Wantables and Nuuly and nearly 50 regional boutiques across the country and other online retailers across the U.S. this year.

Universal Standard makes denim, tops, sweaters, trenches, T-shirts and more luxurious essentials. Historically, Universal Standard ran its high-growth business solely through a direct-to-consumer model. While its 2025 wholesale partnerships are just starting to roll out, the brand expects wholesale will comprise about 10% of overall revenue this year. Since its inception, Universal Standard, which is headquartered in Brooklyn, has fulfilled over 1mn orders. In 2025, the brand achieved 30% year-over-year growth.