Dubbed the ‘Wonder All the Way’ campaign, the activation celebrates the spirit of holiday magic and joy and seeing the world through limitless wonder. The Blizz on 57th Street features a cast of larger-than-life inflatable characters voiced by filmmaker and actor John Waters and the voice of actress Fran Drescher. Some 32 inflatables, inspired by fictional New York City staples, feature Mr. Blizz, a charming inflatable presiding over the 57th Street entrance, with the power to turn everyday objects and beings into gigantic, lively characters such as Dimmy and Quaser, the burnt-out stars who want to chill; Rose, Ruby and Violet, the chatty lipsticks who hang out and gossip, Connor and Connie, humble traffic cones; Fritz the Friendly Pretzel, a nice big softy that pays compliments to passersby; Carla the Carrot, who is preparing for her first acting gig, and Drizzle the Anxious Umbrella, a lonely umbrella that is ready to complain to anyone who will listen.

In addition to Mr. Blizz at the entrance, Nordstrom’s interior will be transformed with a cast of playful characters including Pigeonthia, a mystical, fortune-telling pigeon providing guests with insights into their futures on the second floor and Wonder Ring, a lost engagement ring that presides over the coin-operated ring machines on the fifth floor, which contains rings corresponding to the fortunes given by Pigeonthia, among many others. Also, visitors are guided through the experience with a treasure map featuring a collect-them-all sticker book to find all the Blizzy creatures for a chance to win prizes. There will be audio outside the store, too. On the 57th Street windows, there will be two mini-Blizzes hanging down as well. The windows will have traditional holiday trim with gold tinsel, and the Blizz is on top of it. A smaller version of Blizz will be on the exterior of the men’s show. There will also be a couple of inflatables in the men’s store. Nordstrom will also welcome back the Santa Snow Show starting on Nov. 29 through Dec. 24, with daily performances featuring special characters throughout the store. Santa will be available to take ‘elf-ies’ with children on lower level 2.