Nordstrom will break a fall ad campaign depicting New York City street scenes and a spectrum of fashion, and calling out its soon-to-open seven-level, 320,000ft² women’s flagship. The store is scheduled to open October 24 on the northeast corner of Broadway and 57th Street, at the base of Central Park Tower, which with 95 floors is the tallest luxury residential building in the world. Much of the photography was taken along Broadway. Whether it’s a scene of a woman walking her dog, hanging out in the park, or catching a cab, the point is to capture those moments in a modern way. To coincide with the upcoming campaign, Nordstrom will introduce a new company logo, designed by the internal creative team. It’s the first new logo for the retailer in 27 years. The campaign covers national print and digital, as well as local print and out-of-home placements in New York City including taxi toppers, subway stations, newsstands/shelters, buses and digital and print billboards. The language that will show up in the campaign is: “A Portfolio by Gus Powell in Collaboration with Joel Meyerowitz Celebrating the Opening of Our Newest Nordstrom Flagship at 57th Street & Broadway, NYC.”