Rinascente reopened its doors after the lockdown, dressing its windows with messages that praise the joy of returning to share the day with loved ones and resume habits, like shopping in a place where luxury and elegance reigns. Of course, all without losing sight on security. From 18 May, the department store has chosen not only a whole series of initiatives and promotions dedicated to the ‘loyals’ of the luxury megastore but also launched a new communication campaign that involved all channels, from digital ones to shop windows.

The new communication campaign is called #OgnunoProteggeTutti (Everyone protects everyone) and invites you to view responsible behaviour to be adopted during work or the visit to the store: staggered entrances, temperature check, correct management of spaces for employees. Customers, on the other hand, can access the various sales areas according to pre-established numbers, calculated on the basis of the Government's indications. They must avoid gatherings and they can count on the sanitization of the various stands, corridors and products.