China's retail giants have launched initiatives in the past few days aimed at helping Chinese exporters pivot to the domestic market, as a U.S.-China trade war intensifies. Chinese e-commerce giant JD.com, opens new tab said on Friday it will launch a CHY200bn ($27.4bn) fund to help the country's exporters to sell their products domestically over the next year. JD.com said it would send its employees to Chinese companies involved in foreign trade, directly purchase their ‘high-quality products’ and set up a special area on its e-commerce platform to sell these products and direct traffic and marketing support to this area. Separately on Friday, supermarket chain Freshippo, owned by JD.com rival Alibaba and known as Hema in Chinese, said it had opened a fast-track path for export companies to explore the domestic market. The support programmes for Chinese exporters could help them to recoup some of their losses from reduced sales overseas by quickly starting or increasing domestic sales, though they will face intense competition in a slowing economy.