17 April 2025
The Weekly
Germany

Luxury brands are flocking to New Bond Street and Rimowa is adding to the shifts. The German luxury luggage brand opened its new store on the street after relocating from down the road. The new space spans across five floors with a dedicated area for client care that includes repairs such as telescopic handle adjustments, zipper changes, and access to replacement wheels, locks and handles. The New Bond Street store space has a high-tech meets handmade aesthetic with the use of metal, terrazzo, glass and wood. The store stocks all of Rimowa’s luggage lines, which have been presented in a gallery-like display. To celebrate the opening of the London store, the brand has produced a limited-edition version of the Original Cabin Silver featuring an oversized monogram and laser-etched store coordinates. The monogram is in a green shade that’s inspired by the city’s greenery and parks.