From 29 January to 17 February, Rinascente Milan hosts the ‘Al Fresco’ pop-up by Happy Socks, the famous Swedish sock brand known for its lively and creative designs. The installation, located within the Air Snake space - a project signed by designer Aldo Cibic that combines design and visual merchandising - gives life to an innovative and aesthetically surprising display. The focus of this visual and sensorial experience is the new SS 25 collection by Happy Socks, inspired by the colors and flavors typical of the Mediterranean, with a particular homage to Italian cuisine. Fresh and playful motifs, such as prints of fruit, vegetables, typical dishes and carbonated drinks, enrich the collection, transporting visitors into an atmosphere that recalls the conviviality and joy of the Italian culinary tradition. From Neapolitan pizza to Sicilian lemons, without forgetting the iconic spritz, ‘Al Fresco’ tells a story of sharing, pleasure and fun, just as Happy Socks has always done with its playful approach to fashion.