5 February 2025
The Weekly
Philippines
Rustan's First Beauty SourceRustan's First Beauty Source

Rustan’s just made a groundbreaking move in the Philippine beauty retail landscape by unveiling its first standalone beauty store at NuStar Mall in Cebu. ‘Our first boutique in Cebu is a significant milestone in our journey to offer personalized, high-quality beauty experiences to the region. Moving forward, we want to develop more standalone beauty stores outside the department store format,’ said Michael Huang, SVP for Support & Development at Rustan Commercial Corp. The 425m2 Beauty Source features a wide array of luxury beauty brands, including Maison Francis Kurkdjian, Dior, Diptyque, Lancôme and Yves Saint Laurent, offering customers a premium shopping experience.