Saks Fifth Avenue will introduce its ‘Gifts of Delight’ holiday campaign to inspire customers throughout the season. S5A is offering a curated assortment of gifts, winter wardrobe upgrades, new-to-Saks brands, exclusive merchandise from designers, and experiences that also give back. This year marks 100 years since the opening of the Saks Fifth Avenue flagship, and fashion will be featured in Saks’ holiday windows, opening later this season, against an illuminated display on the facade.

New-to-Saks brands include The Elder Statesman and Fear of God Essentials, and New Wave 2024 graduates Glass Cypress, Neous, Nicholas Daley and Rone, who recently joined the retailer’s assortment. Other exclusive merchandise includes AMI Paris, Casablanca, Jacquemus and LaQuan Smith. Among the experience packages that Saks is offering is an opportunity to be part of the audience for an episode of ‘Saturday Night Live,’ an overnight New York City holiday celebration featuring a private shopping appointment at Saks’ Fifth Avenue Club, tickets to a performance of the Tony Award-winning musical ‘Suffs,’ and a stay at the Ritz-Carlton, a private omakase dinner served at home and prepared by the Hoseki team, an opportunity to feature one’s dog in a Saks campaign, and an evening at L’Avenue at Saks.

Starting Tuesday, holiday ad images will be featured across Saks’ digital channels including site, email and social, as well as third-party channels such as TikTok, Instagram and YouTube. The campaign, photographed in-house by Saks, features a combination of emerging and known talent, such as Tyson Beckford. A highlight of the season are Saks’ holiday windows, which will showcase pieces from luxury designers set against snowflake fragments. In November, a special Ralph’s Coffee holiday shop will open exclusively in Saks for a limited time and will be located on the main floor of the flagship across from the Holiday Market.