As part of a new close collaboration with the international premium fashion company HUGO BOSS, Salling becomes the franchisee for the BOSS and HUGO brands and plans to open a double-digit number of BOSS and HUGO stores in Denmark over a five year period. In addition to the new stores, the two current shop-in-shops in Salling Aarhus and Aalborg will be further expanded to reflect the new brands store concept. Salling will be the future partner for several BOSS and HUGO store openings in Denmark, while also increasing the presence and visibility of the brands in the department stores. Specifically, over 100m2 will be dedicated to the BOSS and HUGO brands in Aarhus. The first independent franchise stores operated by Salling are planned to open in the fall of 2024. Salling will provide ongoing updates on the specific openings. Salling will open the first stores during the fall of 2024. Salling also expects a double-digit number of stores to open by the end of 2026.