With a More the Merrier! ethos, Selfridges welcomes visitors to enjoy a patchwork of vibrant tastes and trends; a maximalist celebration of beauty and joy. Every year, Selfridges assembles a band of makers to create a Christmas like no other. In 2024, these merry mavericks are long-term collaborators Max Allen (costume designer to Santa and the Selfridges Christmas entertainers) and Emily Pugh (window contributor and Christmas tree stylist) joined by artist Andrew Logan, artist and LOVERBOY Creative Director Charles Jeffrey and multi-disciplinary creative Flaminia Veronesi to sprinkle their creative sparkle over Selfridges.

Selfridges Oxford Street windows have been inspired by the sculpture of British artist Andrew Logan and created in collaboration with Logan in the tradition of Christmas grottos. Each becomes a cave of wonder, where textures and patterns blend to create intricately crafted, luminous spaces, showcasing Logan’s smaller artworks, as well as touches of the mosaic mirror, vibrant colour and maximalist style he is known for. An installation of large scale artworks of his including Pegasus – Birth, Life & Death and The Universe of Smiles can also be seen at the Art Block, Selfridges permanent exhibition space in the Accessories Hall.

On Duke Street, Charles Jeffery interprets More the Merrier! with a three-character concept that brings mythical creatures to life, embodying a festive blend of hedonistic chaos and beauty. On Orchard Street, home to the Selfridges Artist Windows, Flaminia Veronesi also explores fantasy, mythologies and archetypes, creating imaginative, magical landscapes. Santa and his Christmas Crackers are in store from Friday 29 November to entertain customers. A supercharged line-up of DJs, singers and live performances ensure the atmosphere is electric, with bookable experiences and unmissable spectacle moments happening in London, Manchester and Birmingham.