Selfridges is launching a partnership with lingerie brand Savage X Fenty online and in the retailer’s Oxford Street store. The collaboration, which marks the brand’s first physical sales location in the UK, will ‘enable customers to experience IRL what has globally made Savage X Fenty so unique.’ The Savage X Fenty collection will feature bra sizes from 32A-42D as well as lingerie and underwear sizes from XS-4X, with prices starting from £15. The lingerie brand, which was founded by singer Rihanna, opened its first physical store in Las Vegas back in 2022, after securing investment totalling £93.13m in a funding round.