Levi Strauss & Co. and Beyoncé Knowles-Carter have wrapped themselves all around Selfridges for a takeover as part of the brand’s ongoing collaboration with the musician. Some windows have been installed with red neon lights depicting a horse with Beyoncé posing in a full denim look, while others feature an outline illustration of her riding a horse. Levi’s has been reshifting its wholesale business and watching its direct-to-consumer closely, where a lot of energy has been poured into the e-commerce website and its stores worldwide. At Selfridges, the brand is expanding its presence with a bespoke shop that will be situated in the new Levi’s space, which will be unveiled in May.