Tiffany & Co. is ushering in art month in the British capital with a series of Selfridges windows filled with original works by Damien Hirst and other contemporary artists, and displays inspired by the brand’s colourful archive. Tiffany’s Windows of Wonder, which will remain until Oct. 20, are located near the newly refurbished Tiffany space on Selfridges‘ ground floor. The windows will be showcasing the Tiffany art and jewels during one of the busiest months of the year, with art fairs such as Frieze, Frieze Masters, PAD, LAPADA Berkeley Square and a host of sales at auction houses including Sotheby’s, Christie’s and Bonhams. In July, the Tiffany space at Selfridges was renovated with the latest interiors concept designed by Peter Marino for the jeweller’s Fifth Avenue flagship in Manhattan, known as The Landmark.

Artist Rana Begum, meanwhile, has created screen-like structures covered in colourful geometric shapes. They are in stark contrast to Elsa Peretti’s organic Bone cuffs, which are on display in front of the screens. James Righton’s work features illuminated circles and motors that move, make music, and aim to mimic a human heartbeat, while Jason Bruges’ installation explores a path of light as it shoots around the interior of a diamond. Other windows are inspired by creations from the Tiffany archive. As part of the Selfridges window takeover, Tiffany hosted guided gallery tour experiences over the weekend. Attendees had the opportunity to experience the artist windows with an audio-guided tour. For those who did not make it, each window comes with a QR code that gives details about the work inside.