Selfridges Obsessions, a new biannual celebration of the season’s most irresistible ideas and objects, launched in London, Manchester, Birmingham and on selfridges.com. A house of obsessions since 1909, Selfridges has long been THE place to find something new, a barometer of culture and fashion.

Selfridges features 12 Obsessions for SS25 including Chess, Long Weekends, Dogs, Hot Sauce, Matchsticks and Martinis. Selfridges Obsessions can be discovered in the famous windows, and through playful product edits, events and experiences in all stores (including a chess club, a film club and a not to be missed opportunity for dog owners to have a portrait taken with their canine obsession).