During the SSBeauty launch at Quest Mall, Kolkata, the Guinness World Records for the most makeovers in an hour was broken. SS Beauty team managed an unbelievable 188 makeovers in just one hour, toppling the previous record held by Sephora Germany since 2018. The 9,000sq ft (840m2) store was inaugurated and graced by Miss Universe 1994 winner, Bollywood actress and model Sushmita Sen.