Single.id, the world’s first cross-reward-programme-identifier, has further cemented its position as India’s most critical rewards infrastructure provider by consolidating its relationship with Shoppers Stop. As part of this new collaboration, Shoppers Stop launches a brand-new app powered by Single.id, aimed at significantly enhancing the consumer reward experience for millions of its customers. By integrating the Single.id technology on its new app, Shoppers Stop aims to bring unparalleled convenience and value to its 10mn+ First Citizen Club Members. Customers using the new Shoppers Stop First Citizen Club rewards app will seamlessly acquire vINR rewards at Shoppers Stop and an impressive network of partner brands such as McDonald’s, Pizza Hut, Mad over donuts, Truefitt & Hill, Himalaya, Unicorn and many more outside the Shoppers Stop ecosystem, whenever they use a linked credit or debit card to pay. By linking customer profiles to their existing credit and debit cards, Single.id automates the reward collection process, enabling customers to effortlessly earn rewards simply by making payments with their cards.